Saturday 3 July 2010

AWARD WINNING MAKEUP ARTIST LAUNCHES IPHONE APP, MAKEUPTAGG available 6th July 2010

The brand new app, Makeuptagg will be in the iTunes store on Tuesday 6th July 2010.

Makeuptagg is the first makeup app on the iPhone app store that helps you identify your exact colouring, and then provides you with independent tailored advice and video application tutorials on the hottest products, right for you, in a budget, mid and luxury price range.

The totally unbiased information in this app has been contributed by makeup artists currently working in film, TV and fashion. They have listed their most used makeup items and supplied totally unbiased reviews for each product choice, giving Makeuptagg users the most up-to-date information on what the celebrities are really wearing and the ‘must-have’ products for your make- up bag.

Featuring dozens of personally tailored product recommendations for complexion, eyes, cheeks and lips. All the product choices are used daily by the contributing makeup artists. When you buy Makeuptagg you will be getting recommendations for products that are tailored to your specific colouring, that really work and are actually worn by celebrities on and off screen.

It is easy to navigate through selecting your phenotype (colouring) with a simple slider, touch each product on the results pages to read the review and click buy online to purchase featured products. Your personalised results can be saved to your iPhone so you can approach the cosmetic counter with confidence the next time you go shopping.

Features include:

· Personalised makeup product and colour recommendations

· Reviews by the worlds top makeup artists

· Essential tools

· Video tutorials

· Buy products online

Liz Tagg, one of the creators of Makeuptagg, said; “Having worked as a makeup artist in film and TV for 26 years, I thought it was high time I shared some of the amazing knowledge I’ve picked up along the way.

So many women have told me that they find shopping for makeup very confusing and often end up buying products that end up in the back of a draw unused. The fact that Makeuptagg delivers totally unbiased advise on great products to suit your colouring, whilst avoiding expensive mistakes. Makes Makeuptagg the only “must have” makeup app!”

Liz has won a Hollywood Guild Award and has been nominated for a BAFTA/EMMY.

About the contributors

Fourteen make-up artists working in film, television and fashion have contributed their knowledge to this application. They have listed their most used makeup items and supplied totally unbiased reviews for each product choice. The Makeuptagg contributors have worked with the top names in film including: Reese Whitherspoon, Kirsten Dunst, Cate Blanchette, Nicole Kidman, Jennifer Connolly, Aishwarya Rai, Keira Knightly, Sophia Loren, Christina Ricci, Dame Judy Dench, Julia Roberts, Jude Law, Johnny Depp, Natalie Portman, Penelope Cruise, Kate Hudson, Scarlett Johansen, Angelina Jolie, Diane Kruger, Orlando Bloom, Susan Sarandon, Anne Hathaway, Kristin Scott Thomas, Thandie Newton, Gillian Anderson, Jessica Biel, Julianne Moore, Liv Tyler, Emily Blunt, Kristin Scott thomas, Mia Wasikowska, Helena Bonham Carter , Emma Thompson, Catherine Zeta Jones